Avery Dennison

Identity, at item level.

RFID inlays for connected products and inventory. Start with the item, then assess the inlay and finished label with TUDI.

Expertise behind the label.

Avery Dennison brings together RFID engineering, label materials and manufacturing expertise. Its portfolio spans UHF for item tracking and HF/NFC for close-range interaction, across retail, logistics and industrial applications.

Explore Avery Dennison R&D

Antenna engineering

Electromagnetic simulation, rapid prototyping and application testing help shape inlays around the item, its material and the reading environment.

Choice across applications

Different antenna sizes, chips and delivery formats let you match RFID to the available label space and production process. The portfolio extends from compact retail inlays to durable tags for reusable assets.

Materials innovation

The AD Pure range includes 95% or 100% plastic-free inlay and label constructions. Selection depends on the finished label and packaging requirements.

Explore AD Pure

ARC certification.
Quality at scale.

Avery Dennison is listed by Auburn University as an ARC Quality Certified inlay manufacturer. This assesses the quality management behind RFID design and manufacturing, supporting consistent performance as production scales.

Individual inlay approvals are tied to specific ARC performance requirements. For a retailer RFID programme, choose the exact inlay and chip against the specification in the retailer’s current playbook.

ARC Quality Certification · Approved inlay lists

AD Dura 2.0.
Built for repeated use.

AD Dura 2.0 reinforces RFID inlays for environments involving washing, heat, water, vibration and mechanical shock. It offers a durable label option for pallets, returnable transport items and other assets that circulate through an operation.

Avery’s published range includes AD Belt M730 Dura 2.0 and AD Dogbone M730 Dura 2.0 for UHF, plus AD Circus NTAG213 Dura 2.0 for NFC. Dry, wet and label delivery formats are offered.

Ask TUDI about DURA availability. The variant, label construction and lead time are confirmed with your quote.

Enquire about AD Dura 2.0 · View the DURA range

Antenna design. Match the item.

A compact UHF inlay using NXP UCODE 9 for item identification in retail, industry and supply chains. Select the converted label format for the packaging and process.

Enquire about AD Belt U9 · Manufacturer details

Avery Dennison AD Belt U9

RFID identity. Part of the label.

An Impinj M830-based UHF inlay for supply-chain, industrial and returnable-transport-item identification. Its antenna design is sized for conversion into 100 mm-wide labels.

Enquire about AD Dogbone M830 · Manufacturer details

Avery Dennison AD Dogbone M830

Finished labels. Plan the complete format.

A UHF inlay using NXP UCODE 9, shaped for apparel hang tags and item identification in retail and logistics. Confirm tag placement and converted label format for the item.

Enquire about AD Web U9 · Manufacturer details

Avery Dennison AD Web U9

The item comes first.

Bring the item material, available label space and intended reading point. Inlay selection, label conversion and testing need to be considered together.

Discuss your application · Explore all manufacturers

Find the Avery Dennison products that fit your operation.

Send your application, preferred models and quantities. Configuration, suitability and availability are confirmed with your quote.